Our Goal is the Success of Your Website Keywords

SEO Specialist, Brenda J Meltz, has over a decade of experience with the planning, development, maintenance, monitoring, optimization, and marketing of business Websites. Working with many well-known companies, educational institutions, professional associations, and retail businesses throughout and beyond the Capital District region of New York State, Better-Web-Traffic.com has extensive experience with niche markets, geographic target marketing, and unique online marketing strategy development. Brenda specializes in the optimization of business Websites with an overarching goal of generating qualified visits that convert to sales.

How We Do What We Do

It usually starts with the question, "What do you do for a living?" The answer is that I optimize Websites and get them into search engines. It sounds simple, and just geeky enough that people get that glazed look and simply smile and nod. Some people, usually business owners looking to expand, dig for more information, which they want provided in terms that make sense to everyone.

Go to any major search engine and enter the keyword you feel best describes your business, such as "seo".

On the Search Engine Results Page (SERP), look at the big number usually located near the top of the page. In Google, the keyword "seo" shows "Results 1 - 10 of about 188,000,000 for seo". This means that 188 MILLION other business that are indexed and recognized by Google for that keyword are competing with you for the top placement. That makes the term "seo" very desirable, but an unrealistic goal.

Competitors are paying big bucks to bid for a high-profile keyword, which will spiral your marketing costs into the stratosphere quickly.

Besides, who uses a single word in a keyword search? People are much more likely to enter a combination of words to narrow their search results. The more-likely-to-be-used term "schenectady seo company" produces "Results 1 - 10 of about 7,510 for schenectady seo company", making this combination of key terms more attainable and profitable in the long run. Not only are you garnering more keywords, the Site is responding to regional terms, industry, and entity type. Diffusion throughout target markets using keywords!

How do you get your Site onto the top SERPs in responses to the millions of different words and combinations people enter into search engines when looking for the type of product or service you provide?

That is Search Engine Optimization (SEO).

Where is SEO used?

Everywhere. From the moment the concept "I need a Website" is realized, SEO is necessary. It guides the design, functionality, flow, and content of a Website. SEO impacts the domain name, Web page URLs, the title of the Site, the way content is written and laid out, and even images, videos, forms, blogs, news articles, and more. SEO is the foundation of a Website.

Once a Site is optimized, let the Internet know without spending more than you make.

Search engines, directories, guides, knowledge bases, industry-related Websites, social networking venues and other Websites send traffic to a Website. There is unqualified traffic, which doesn't convert to a sale. There is also, and more desirably, qualified traffic, which are visitors that convert to a sale. Organic Marketing Services (OMS) promote Websites to search entities and social networks without the use of expensive pay-for-performance programs or keyword bidding. Building on the strength of a Website's SEO, OMS pushes keywords to target markets using the natural power of the Site's content and architecture. The ROI for organic marketing is significantly higher than paid-for advertising methods. OMS spreads further across the Web, making an impact on all entities equally.

We have worked extensively with many companies, including: